Capacity Building Program on the topic “Strategic Communication for the Modern Mind” on 10.09.2025 at 10.30 A.M.

Department of Physics (UA) CAPACITY BUILDING PROGRAM Strategic Communication for the Modern Mind REPORT Department of Physics organized Capacity Building Program on the topic “Strategic Communication for the Modern Mind” on 10.09.2025 at 10.30 A.M. of the academic year 2025-2026. The Venue of the program was Dr. Adiseshiah Hall of the college campus. Ms. R. Rohini M.A., M.Sc., M.Phil., Counselling Psychologist, Counsellor and Assistant Professor of Psychology, St. Mary’s College (Autonomous), Thoothukudi was acted as the resource person of the program. The Main Objective of the program is to enhance participants communication skills by introducing strategic approaches tailored to modern-day challenges, with a focus on clarity, persuasion, digital fluency and emotional intelligence. The program began with the blessings of Lord Almighty by singing Prayer Song. The welcome address was delivered by Ms. Akshaya of II B. Sc Physics. Dr. N. Rathna, Head of the department presented a memento to the chief guest and delivered the introductory speech. After that the Chief Guest delivered her presidential address. In her talk, Foundations of Strategic Communication, Understanding the modern mind: Audience Psychology, the art of Persuasive messaging, building a personal communication skills were discussed. 83 participants were benefitted by this program. The participants gained knowledge of digital communication norms and improved their ability to listen actively and provide constructive communication. They got the idea of how to manage emotions, empathize with others and respond thoughtfully in communication. At the end of the session, students shared their feedbacks and clarified their doubts with the guest speaker. Ms. R. Serma devi of III B. Sc Physics proposed the vote of thanks followed by our National Anthem. Dr. N. Rathna Head of the Department convened the program with the support of department members.